电动餐桌支架 酒店家具在未来的趋势是怎么样

电动餐桌支架 酒店家具在未来的趋势是怎么样?-佛山岚慧家具有限公司

What is the future trend of hotel furniture- Foshan Lanhui Furniture Co., Ltd

 

 

 

 

 

 

酒店家具在未来的趋势是怎么样?这两三年来，家具事业商业越来越谈，支出比没有上收入，越来越多的家电厂为了浪费利润取舍开放了门市，为经售商供货，更多的是许多厂家猖獗价钱战，像相似'大牌名牌优品通通底价'、'震憾优越前所未有'、'XX家具满1500减700'、'满1500送600品牌家电超值享'等海报口号、广告四处都是。虽然如此，大全体的家具展室照旧门庭若市。  佛山岚慧酒店具正在与诸多同路交换以后，作者依据材料拾掇出了一份《酒店具正在将来的趋向是怎样样》一文，和大家分享。价格战将带来什么(1)我们暂且不说是什么原因这么大幅度的降价也难见效果，也不说个别家具厂商在此次降价促销活动中也取得了一些小成绩，然而价格大战与低价策略是分不开的。事实上，价格战的危害性是有目共睹的。

What is the future trend of hotel furniture? In the past two to three years, the business of the furniture industry has been increasingly discussed, with expenses falling short of income. More and more home appliance factories have opened up their stores to waste profits and supply goods to distributors. Many manufacturers are also engaged in rampant price wars, such as posters, slogans, and advertisements such as "the lowest price for high-quality products of well-known brands", "unprecedented superiority in shock", "700 off for XX furniture over 1500", and "600 brand home appliances for over 1500". Nevertheless, the furniture exhibition rooms throughout the entire building are still bustling with doors and windows. After exchanging with many fellow travelers, the author has compiled an article titled "What is the Future Trend of Hotel Furnishings?" based on the materials, to share with everyone. What will the price war bring? (1) Leaving aside the reasons for such a significant price reduction, it is difficult to see results, and it is not to mention that some furniture manufacturers have also achieved some small results in this price reduction promotion. However, the price war is inseparable from the low price strategy. In fact, the harm of price wars is evident to all.

 

 

 

 

 

先是上世纪90年代开始，我国彩电行业开始连续掀起6次'价格战'，曾经闻达于行业内外的凯歌、飞跃等几十家品牌仿佛一夜之间土崩瓦解，几千家配套厂也纷纷倒闭。再有格兰仕成功降价赢得发展的例子。1995年，格兰仕果断决策卖掉羽绒项目，开始大批生产微波炉，并低价销售，一下子将30多家微波炉厂打垮，但短期内元气大伤。从这两例降价事例不难看出，败的固然凄惨，即使胜了的也是惨胜。(2)对于市场来说，'价格战'更是偏离了市场发展的主流，忽视了技术、创新这些根本，而仅仅抓住价格这个表面因素，其结果无疑将减缓市场的发展，甚至造成崩溃。而这些也终转嫁到消费者身上，看来在短期内获得实惠的消费者在将来将蒙受更大的损失。

Starting from the 1990s, China's color TV industry began to experience six consecutive price wars. Dozens of brands, such as Kaige and Feiyue, which were once well-known both inside and outside the industry, seemed to collapse overnight, and thousands of supporting factories also closed down. There is another example of Galanz successfully reducing prices to win development. In 1995, Galanz made a decisive decision to sell its down project and began mass production of microwave ovens, selling them at low prices. This led to the collapse of more than 30 microwave oven factories, but in the short term, their morale was severely damaged. It is not difficult to see from these two examples of price reductions that the losers are indeed miserable, even if they win, they are still a miserable victory. (2) For the market, a price war deviates from the mainstream of market development, neglecting fundamental factors such as technology and innovation, and only focusing on the surface factor of price. The result will undoubtedly slow down market development and even cause collapse. And these are ultimately passed on to consumers, indicating that consumers who benefit in the short term will suffer greater losses in the future.

 

 

 

 

 

 

已经被价格战教育得更加理性了的中国消费者在本次家具价格大战中不买单，这必定也是一个主要的原因。(3)家具厂商们竟相'以低价促销'，势必会给整个家具行业和市场带来致命的伤害。'以低价促销'竞赛中，直接的危害就是带来家具产品品质和服务水准的下降，而终受损害不单是家具厂商，还有家具消费者和家具产品使者，进而给整个家具行业造成沉重的创伤。因此，本人认为：家具行业要获得有序和持续发展，必须放弃'价格战'选择'价值战'。也就是说，必须靠生产技术、产品质量和售后服务，始终坚持对质量不断进行改进，对产品设计进行创新，对功能不断完善，创造出新的价值。以此作为是家具厂商'价值战'的通行证。同时，实施名牌战略，不要什么都类型的家具都生产、什么价位的家具都卖产，而是进行一个相对长远的品牌战略规划，只要家具企业摆正自己的位置，以长远发展为目标，塑造家具企业的核心竞争力，就完全没有必要依靠单纯的价格竞争来抢夺市场。市场应向良性竞争的方向发展，这也是其终走向。

Chinese consumers, who have been educated to be more rational by price wars, are not paying the bill in this furniture price war, which is undoubtedly a major reason. (3) Furniture manufacturers resorting to 'low price promotions' will inevitably cause fatal harm to the entire furniture industry and market In the competition of low price promotion, the direct harm is to bring about a decline in the quality and service level of furniture products, and ultimately suffer not only from furniture manufacturers, but also from furniture consumers and furniture product ambassadors, causing heavy trauma to the entire furniture industry. Therefore, I believe that in order for the furniture industry to achieve orderly and sustainable development, it must abandon the 'price war' and choose the 'value war'. That is to say, we must rely on production technology, product quality, and after-sales service, always adhere to continuous improvement of quality, innovation in product design, continuous improvement of functions, and creation of new value. This serves as a passport for furniture manufacturers to engage in a 'value war'. At the same time, implementing a brand strategy should not produce all types of furniture and sell furniture at all prices, but rather carry out a relatively long-term brand strategy planning. As long as furniture companies position themselves correctly, aim for long-term development, and shape their core competitiveness, there is no need to rely solely on price competition to seize the market. The market should develop towards healthy competition, which is also its ultimate direction.